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Saturday, July 17, 2010

Obsessed with Statistics

When we first started this blog we assumed that only those in our wedding party and only our guests would want to read about our wedding.

We quickly discovered that most visitors didn't know us. How do we know that you haven't met us personally? Statistics. Specifically Google Analytics. We have visitors from over 40 countries, including Australia, Canada, Costa Rica (one of my all time favorite places to vacation and where we might be honeymooning next year!), and The United Kingdom.

In the real world I work in Marketing. My team is responsible for our company's website, blog, and social media presence. Our website has been established for over 10 years, so seeing the effect of a given change is sometimes hard. As new technologies and new mediums for engaging audiences come out, I experiment with them by introducing them into my personal websites or media streams. (I'm really enjoying scheduling tweets with CoTweet.)

Why is this important to our wedding blog? Well, as you might remember this blog was going to be a journal of what we were planning aimed towards our guests.

Based on our statistics our audience is different. We've also discovered that more people read our blog on Tuesdays and Wednesdays than other days of the week. We have the most visitors when we feature Sneak Peeks or planning Updates. Whether we have new content on Sunday or not we have the same number of visitors.

You might have noticed that we've been trying to create an editorial schedule and better tailor our content. Here's the schedule we'll be testing over the next couple of weeks.
  • Monday: Details or Update
  • Tuesday: Tuesday Shoesday and Etsy Tuesday
  • Wednesday Early Morning: DIY Project or Choosing
  • Wednesday Mid-Morning: What Inspires Me and From the Movies
  • Thursday: Thursday Tips and Next Best is Better
  • Friday: Sneak Peek or Update
  • Saturday: Check In or Recap
Oh, and we apparently do not have any Bay Area brides who are just starting to plan their wedding following us (as evidenced by zero entries in a giveaway we tried).

What do you like about our blog? What would you like to see more of? With under three months to go until our wedding you're definitely going to see more DIY Projects, more Sneak Peeks, and more Final Reveals. Are there details you want to know more about?

UPDATE Sunday July 18th 10:51AM: We finished the week with our highest to date unique visitors (94 versus 88 previously) and total visits (174 versus 166). Thank you! It's so exciting to see that people are reading about (and enjoying) our wedding.

UPDATE Sunday July 25th 10:17AM: We broke last week's records! When the week finished, we saw our highest to date unique visitors (118 versus 94 previously) and total visits (180 versus 174).

UPDATE Sunday August 1st 7:34AM: We continue to see more visitors. While no individual day set a record, overall we saw our highest to date total visits (187 versus 180).

2 comments:

  1. Congrats on your upcoming nuptials! Of course, according to California law, marriage must only be for procreation - so I assume there will be many little ones in the future. ;-)

    ReplyDelete

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